WhatsApp Business API for Indian shops
Official WhatsApp Business API for Indian retailers, clinics, and workshops—shared inbox, FAQ auto-reply, campaigns, Meta fees at cost, and how Basil WhatsApp compares to Interakt and Wati.
First published 2026-09-02 · Last updated 2026-09-02
Why shops outgrow the WhatsApp Business app
The consumer WhatsApp Business app works for one phone. Teams outgrow it when multiple staff need the same chats, when FAQ replies should be consistent, and when you want official Cloud API ticks (delivered/read) plus templates for broadcasts—without sharing one handset.
WhatsApp API checklist for Indian SMBs
Official Cloud API — your business number on Meta’s API, not only wa.me deep links.
Shared inbox — unlimited teammate logins on the same store thread history.
FAQ auto-reply + handoff — bots answer common questions, then a human continues in the same chat.
Templates & opt-in — compliant broadcasts; Meta fees billed at cost.
Optional Basil add-on — bills or status from chat when you also run a Basil shop, clinic, or workshop.
Basil WhatsApp
[Basil WhatsApp](/wa) is a standalone product (Connect / Auto / Growth) and an add-on on existing Basil stores — same pack prices either way. Compare [Interakt](/resources/compare/interakt-alternative) and [Wati](/resources/compare/wati-alternative).
Standalone packs from ₹799/month — same price alone or as a Basil add-on. Meta conversation fees are separate. See [pricing](/pricing#wa).
Pilot in seven days
1. Connect your number on Cloud API. 2. Invite two teammates to the shared inbox. 3. Load ten FAQs and test auto-reply + handoff. 4. Send one utility template inside the customer-care window rules. 5. If you bill on Basil, share a store-scoped invoice link from chat.
Next steps
Open [Basil WhatsApp](/wa) or [book a demo](/demo-form).
Operator checklist for WhatsApp API tools
Connect your business number on Cloud API, invite two teammates, and load ten FAQs before you buy broadcasts. Confirm delivered/read ticks appear, handoff keeps the same thread, and Meta fees stay at cost without silent markup. Basil WhatsApp packs are on [pricing](/pricing#wa) — same price alone or as a Basil add-on.